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Cluttons, the international real estate services company rolls out its new brand today. Created by the strategic agency Industry, the new brand will be visible across London on letting boards and the newly refurbished branches. The brand launch will be supported by a consumer and trade advertising campaign also created by Industry.
James Packer, creative director, Industry said: “The new brand proposition, ‘we make it easy’ is brought to life through every touchpoint, from ‘how to’ guides to the newly refurbished estate agency branches which are modern, inviting and sympathetic to their environment. The new logotype complements Cluttons’ premium positioning. The switch from red to blue will not only help Cluttons stand out from its competitors, it also signals to the market that Cluttons is changing.”
Marc McConnell, global business development and marketing director, said: “Our new brand signals the changes that have been going on here behind the scenes and supports our commitment to a truly Partner-led approach that ensures clients receive expertise, experience and good judgment. An approach that is now benefiting clients across Asia Pacific and Africa as well as through our longer established UK and Middle East offices.”
Aimed at ensuring Cluttons is one of the top four players in all markets where the company operates, the ambitious plans for growth have included reorganising teams into five divisions. The reorganisation has been accompanied by investment in international growth and new technology to improve delivery to clients, including a new website.
All nine residential agency branches in London are in the process of being refurbished, three of which are finished and now open – Clapham, Tower Bridge and Islington. A new residential branch was also opened in Muscat last year and the company’s Middle East headquarters will be moving to new offices in Dubai this year.
Over the last 250 years, Cluttons has been instrumental in shaping the real estate profession through its reputation for client service and technical expertise. The company is now the market leader in the Middle East and the telecoms sector and one of only a handful of players with genuine expertise in both the residential and commercial markets.