Accountancy Brand Survey 2024
When it comes to professional services, a firm’s brand reputation not only attracts clients but also serves as a powerful draw for talent. The Industry Benchmark Survey uniquely provides insights into both the client-facing and employer brand reputations of firms. The survey captures perspectives from those working in practice, graduates either seeking roles in accounting or studying for exams, as well as accounting professionals in business and company directors responsible for selecting accountancy firms.
Across all audiences, one insight remains clear: the strength of a brand is paramount. While each firm must find its own distinctive way to build and project its brand, the findings offer valuable insights into what is important to clients and future talent.
