Industry speaks on the Language of Brands at the Middle East Brand Summit

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Press release
Date: 21/05/2015

Headquartered in London with regional offices in Bahrain and Australia and partner offices in New York and Singapore, award-winning strategic brand consultancy, Industry, is participating in the Middle East Brand Summit, 2015 in Dubai.

Speaking on the Language of Brands, Industry Partner and Director Sholto Lindsay-Smith said ‘With the rise of global superbrands originating in the region, we are increasingly having to look at the creation of brand names that will work in Arabic but also work internationally. Language is an often overlooked aspect of branding, yet in the internet age, where reputation is spread virally, the choice of brand name is critical to being remembered and shared.”

Organised and run by Transform Magazine, The Middle East Brand Summit looks at the most interesting and relevant topics for brand development and brand communications in the region. Panelists include speakers from University of Cambridge, Nestlé, GE Oil & Gas, Roshan, Fortune|5 Real Estate and many more. Discussions at the event include exploring how subtle nuances in language can shift the way brands are perceived, how aligning brand values with corporate social responsibility strategy can pay off and how to create an internal and external community.

Taking place on 2 June in Dubai, this is a must-attend event for anyone with responsibilities in brand management, brand strategy, external communications, reputation, corporate communications and marketing. Transform magazine events draw professionals that are passionate about branding and their jobs and offer the opportunity to learn ways to strengthen their own brands.

The event precedes the Transform Awards Middle East North Africa also being held at The Address Hotel, Dubai Marina.

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