Our ethos: it’s in our name.

Our name Industry encapsulates our ethos: we are industrious, we are diligent, and we bring energy to every task.

The six principles that underpin how we work:


To solve problems, we look at everything through the customer’s eyes and work back from there.


We know good strategy from bad strategy and don’t waste your time dressing up bad ideas in fancy words. We deliver robust strategic brand solutions we know will work in the real world.


We blend design thinking with inspiration from science, art, and culture to form brands that are both imaginative and strategically on point.


We bring clarity of thought to everything we do, helping to distil ideas down to the simplest form so they are easy to communicate, easy to understand and easy to act on.


We forge enduring relationships with our clients, many of whom we’ve worked with for over a decade, supporting them at pivotal moments in their growth journey.


We focus on delivering long-term value. Our work stands the test of time, transcending fashion trends to create an enduring impact and a sustainable brand advantage.


Sholto Lindsay-Smith

Founder Director

James Packer

Founder Director

Our impact

In an ever-changing, increasingly complex and precarious world, we take our responsibility to people, planet and place seriously.

We are on a mission to become recognised as a B Corp, a distinction earned through a rigorous evaluation that signifies our dedication to meeting the highest standards of social and environmental performance, public transparency, and legal accountability.

We are a signatory of the Good Business Charter
We are dedicated to ongoing improvement of our business and adhere to the Good Business Charter for employee rights, fair pay, and environmental sustainability.

We are an accredited Living Wage Employer
We are taking a stand to ensure that not only our employees, but also our third-party contracted and subcontracted staff and providers, receive a wage that enables them to live comfortably. We’re working alongside the Living Wage Foundation to promote the real Living Wage.

Design for good
Each year, we allocate design and consulting resources to pro bono work to make meaningful contributions to good causes, such as Business in the Community and Lepra.

We are always interested to hear from arts organisations, charities and not for profit humanitarian organisations that require support with their brand.

Global recognition

Let’s talk

Whether you’re looking for more information or you’re ready to start a project, we’re ready to help build brand advantage.

By clicking ‘Send’, you’re agreeing that the personal data you provide here will be collected, stored and used to reach you in the future, in accordance with our privacy policy. You can review our privacy policy for more details on how we handle and protect your data.