A strong business is built on a strong brand

Industry was born from the conviction that brands can be transformative, providing not just an identity, but a genuine advantage in any competitive market. We partner with organisations who recognise the potential to build brand advantage by creating clear strategic alignment through the business from purpose to identity to customer experience.

Our name, Industry, encapsulates our ethos. It embodies our commitment to hard work, diligence, conscientiousness, rigour and the energy we bring to every task.

The five principles that underpin how we work:


At Industry, we bring unwavering dedication, rigorous strategic thinking, and relentless pursuit of excellence to every project.


Creativity isn’t just a concept; it’s our disciplined practice. We blend design thinking with inspiration from science, art, and culture to craft brands that are both imaginative and strategically on point.


We bring clarity and distil complexity, offering solutions that are easy to communicate, easy to understand and easy to act on.


Rooted in partnership, we forge enduring connections with our clients, supporting pivotal moments in their growth journey.


We focus on enduring value. Our work stands the test of time, transcending trends to create a lasting impact and sustainable brand advantage.


Sholto Lindsay-Smith

Founder Director

James Packer

Founder Director

At Industry, we firmly believe that strong businesses don’t just create profits; they create sustainable value.

We are committed to making decisions that benefit our employees, clients, partners and community, alongside profitability, because we understand that by doing so, we can drive positive change and contribute to a more sustainable future for all.

We are on a mission to become recognised as a B Corp, a distinction earned through a rigorous evaluation that signifies our dedication to meeting the highest standards of social and environmental performance, public transparency, and legal accountability.

We are a signatory of the Good Business Charter
We are dedicated to ongoing improvement of our business and adhere to the Good Business Charter for employee rights, fair pay, and environmental sustainability.

We are an accredited Living Wage Employer
We are taking a stand to ensure that not only our employees, but also our third-party contracted and subcontracted staff and providers, receive a wage that enables them to live comfortably. We’re working alongside the Living Wage Foundation to promote the real Living Wage.

We are committed to supporting good causes
We annually allocate resources to pro bono work, supporting society through meaningful contributions to good causes. If you have an idea for a cause we could support, please get in touch.

Global recognition

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Whether you’re looking for more information or you’re ready to start a project, we’re ready to help build brand advantage.

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