Brands beware: ethical minefields ahead

The concept of the triple bottom line emerged to steer corporate attention towards not just profit, but also social and environmental concerns. Corporate Social Responsibility (CSR) and more recently Environment, Social, Governance (ESG) policies have been created to point investors towards brands that commit to taking these issues seriously.

Can AI ever be a creative?

The spectre of artificial intelligence looms large over many professions, and designers are no exception. Will AI ultimately render human creatives obsolete? It’s a valid concern, especially given the design industry’s history of technological upheavals—from the printing press to desktop publishing, and from the rise of the internet to digital photo libraries. Each innovation has […]

Bold moves and brand blunders: Navigating risk and innovation in branding

Almost a year later it remains to be seen what transpires from the audacious move, but it certainly got noticed, not least by those in the worlds of branding and media.

Back to your roots

In a competition for the most-recognisable tagline of the past 50 years, ‘The world’s local bank’ would surely be a leading contender. There can be few people who didn’t wish they’d thought of it first. Yet this catchy line has been quietly dropped by HSBC. Why, and what does it tell us about the growing […]

Everything is design

“Everything”, wrote Paul Rand, “is design.” That is a terrific soundbite. An almost imperial statement. Like man landing on the moon and sticking a flag in its surface, it claims for design…

What’s in a name?

Choosing a company or product name is a minefield. Is it memorable? Available? Trade markable? Does it tell our story, or reflect our organisation’s values and those of our customers?

The perils of groupthink

So how do we find out what our customers need? Ask them, right?