Delivering an intelligent perspective on the property market

We helped property consultancy Bidwells lay claim to the golden triangle between London, Cambridge and Oxford.

Bidwells is a UK property consultancy managing £5.2bn of assets for a range of clients, including prominent land-owning colleges in Oxford and Cambridge, multinational institutions, developers and investors. It also has a strong rural presence, managing thousands of square miles of the English and Scottish countryside and coastline.

Eager to showcase their unique ability to deliver clients insights on, and access to, high growth real estate markets in the UK, Bidwells tasked us with a rebrand that pulled their proposition into focus.

What we delivered
– Brand positioning
– Brand identity
– Tone of voice
– Brand guidelines
– Website
– Employee engagement
– Work environments

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Shaping the things to come
The new identity, which introduces a dynamic triangle symbol, reflects the company’s focus on the ‘golden triangle’, encompassing London, Oxford and Cambridge. This is combined with an elegant typeset logotype that mirrors the Cambridge and Oxford light and dark blue.

Showcasing Bidwells’ expertise
As part of the rebrand, we directed a nationwide photoshoot resulting in a library of stunning landscape and urban photography, bringing Bidwells’ expertise in their unique markets to life.

Featuring Bidwells’ people, together with their clients, the images demonstrate the consultancy’s ability to forge successful long-term working partnerships.

Bidwells has used the rebrand as a springboard for all marketing, paired with intelligent thought leadership pieces to consolidate its position as one of the Cambridge region’s leading property consultancies.


“When it comes to building an understanding of a brand I’ve never worked with an agency that has impressed me as much as Industry. Their thorough understanding of our business enabled Industry to reshape our brand in a way that felt truly natural for our 180 year-old firm, supported with a depth of thinking that has enabled us to evolve our brand with consistency and confidence. Our brand resonates with clients and employees alike and is something that is proving to stand the test of time.”

Matthew Allen,
Director of Business Development and Marketing, Bidwells