Bidwells
Delivering an intelligent perspective on the property market
We helped property consultancy Bidwells lay claim to the golden triangle between London, Cambridge and Oxford.
Bidwells is a UK property consultancy managing £5.2bn of assets for a range of clients, including prominent land-owning colleges in Oxford and Cambridge, multinational institutions, developers and investors. It also has a strong rural presence, managing thousands of square miles of the English and Scottish countryside and coastline.
Eager to showcase their unique ability to deliver clients insights on, and access to, high growth real estate markets in the UK, Bidwells tasked us with a rebrand that pulled their proposition into focus.
What we delivered
– Brand positioning
– Brand identity
– Tone of voice
– Brand guidelines
– Website
– Employee engagement
– Work environments
Shaping the things to come
The new identity, which introduces a dynamic triangle symbol, reflects the company’s focus on the ‘golden triangle’, encompassing London, Oxford and Cambridge. This is combined with an elegant typeset logotype that mirrors the Cambridge and Oxford light and dark blue.
Showcasing Bidwells’ expertise
As part of the rebrand, we directed a nationwide photoshoot resulting in a library of stunning landscape and urban photography, bringing Bidwells’ expertise in their unique markets to life.
Featuring Bidwells’ people, together with their clients, the images demonstrate the consultancy’s ability to forge successful long-term working partnerships.
Impact
Bidwells has used the rebrand as a springboard for all marketing, paired with intelligent thought leadership pieces to consolidate its position as one of the Cambridge region’s leading property consultancies.
