Bovis
A bold new chapter
for a British icon
Bovis has been shaping the nation’s built environment since 1885, from iconic landmarks to essential infrastructure. Known for technical excellence and delivery at scale, the name has long carried weight across the construction industry.
With the return of the Bovis name to the market, following a divestment from Lendlease, we set out to create a brand that could honour that legacy while positioning it for the future. One that reflects the firm’s unique strengths, not just in what it builds, but in how it works: through trusted relationships with clients, communities and teams.
Operating to an extremely tight deadline, we stood up the brand and website in under six weeks. The result is a brand built on clarity, confidence and connection, ready to support Bovis through its next chapter.
What we delivered
– Brand strategy and positioning
– Brand narrative
– Brand identity
– Site signage
– Website
– Launch communications
A brand built on relationships
The new Bovis brand is grounded in a simple truth: before the first foundation is laid, the most important thing we build is trust.
We defined a clear, confident proposition – Building relationships – rooted in how Bovis works with clients, communities and each other. As both a construction and consulting partner, Bovis is a long-term partner, helping clients deliver complex projects through a culture of teamwork, foresight and deep technical expertise.
We brought that to life through a comprehensive brand platform, covering purpose, values, capabilities and tone, all designed to reflect not just what Bovis builds, but how it builds.
A bold mark for a new era
Inspired by structure, clarity and equality in partnership, the Bovis ‘B’ monogram is distinctive, scalable, and engineered to live confidently in every environment – from hard hats and hoardings to slides and signatures. The positive decision to depart from the famous ‘hummingbird’ logo was taken to ensure the firm was projecting a forward looking view and signaling the start of a new chapter.
The wider identity system is bold and made to stand out in the busy environment of a construction site. The updated wordmark nods to Bovis’ history, while the graphic platform that builds on the shapes of the monogram creates a modern and fresh look for the brand.
Photography plays a central role, capturing candid, human moments on-site and in-office. Real people, real projects, real pride.
More than a look. A movement.
The new brand wasn’t just a visual update. It was a moment of cultural renewal. Working alongside the new leadership team who had to stand up the business within an extremely tight six-week timeframe, we delivered all the brand essentials needed for day one, creating a full internal and external communications programme, from employee brand books to customer launch packs, digital comms, social media and a brand launch film.
The internal rollout focused on creating a sense of pride and shared purpose, while external communications reintroduced Bovis with clarity and focus.
A digital foundation for the future
Alongside the identity, we delivered a full corporate website ready to go live with the brand. Structured around clarity and confidence, the site introduces Bovis’ Construction and Consulting arms, showcases major projects, and makes it easy for clients to understand what Bovis does – and why it matters.
The result
The rebrand proudly marks the return of one of Britain’s most iconic names in construction which has been welcomed by the industry. It is set to play a key role in the economic revival and regeneration of the UK, which has placed construction on the agenda as a key driver of growth.
