Evos
Leading the energy transition
Evos, a leader in liquid bulk storage, faced a defining moment as the world began shifting towards renewable energy. They needed a brand that not only united all their employees who were brought together through a series of recent acquisitions but also communicated the company’s evolving role in the energy transition. Our goal was to create a fresh, forward-thinking identity that underpinned Evos’ innovation and commitment to working in partnership with the energy sector to bring about change.
What we delivered:
– Brand identity
– Brand guidelines and templates
– Messaging
– Website
Evolving together: The power of partnership
The tagline “Let’s Evolve Together” became the cornerstone of Evos’ brand transformation. This new mission reflects their collaborative approach, inviting clients and partners to join them in shaping the future of energy. It signals that Evos isn’t just adapting to change – they’re leading it. By fostering long-term partnerships, Evos positions itself as both a guide and partner in the journey towards renewable energy, while aligning with the evolving needs of the energy sector.
Shaking up the sector
The energy storage sector is dominated by traditional companies who adopt a very conservative approach to branding: most featuring shades of blue and white that communicate stability but fail to stand out.
Evos’ vibrant new identity instantly sets them apart. The turquoise and orange colours stand out, signalling innovation and a commitment to the future of energy. This bold approach ensures that Evos is not only visually distinct but also symbolically aligned with the changes happening in the energy sector.
Clarity of purpose
The messaging was crafted to be simple yet impactful, echoing the clarity and ease of working with Evos, while being guided by Evos’ new mission. The brand voice is confident and warm, reflecting their role as a trusted partner in a complex industry. The tagline is supported by straightforward messaging that underscores Evos’ commitment to providing practical, long-term solutions for their clients, making complex challenges feel manageable.
The values were redefined around three core pillars: sustainability, innovation, and collaboration. This repositioning was not only external; it involved comprehensive internal engagement to ensure that employees understood and could communicate on the new mission.
A dynamic, modular identity
Our approach was not just about colours and logos – it was about creating a visual system that could flex across all touchpoints. The grid system used in the design reflects the modularity and adaptability required in a rapidly changing energy landscape. The modern typography supports the overall dynamic, future-focused feel that signals Evos’ role in the energy transition.
The juxtaposition of human imagery with industrial landscapes and structures was a key part of the strategy. This contrast symbolises Evos’ role in bringing people and technology together to drive sustainable progress.