Omny
Reimagining the work world
We helped Omny bring multiple specialist brands together under one unified identity – one that puts people at the centre of business.
Omny wasn’t always one company. It was a collection of specialist businesses in HR, legal, benefits, and health & safety.
They needed an identity that would unite them without losing the strengths of each individual business. More than that, they needed a brand that would reflect a new way of thinking about workplace support – one that sees workforce challenges not just as risks to manage, but as opportunities to empower businesses and their people.
What we delivered:
– Naming
– Brand strategy
– Messaging framework
– Visual identity
– Brand guidelines
– Website
A name that unites
Omny needed a name a name that spoke to their all-in, always-on approach and captured their commitment to support their clients at every stage across multiple areas of expertise. Inspired by “omni,” the name Omny reflects their ability to handle it all, always being there when businesses need them. It’s simple, memorable, friendly, and designed to last.
A bold, people-first identity
Workplace support is often positioned as a back-office function: necessary but uninspiring. Omny challenges that. The new brand isn’t just about compliance and process; it’s about people and potential. It isn’t about ticking boxes or just keeping businesses compliant, it’s about making workplaces work better for people.
Instead of the safe, neutral tones that dominate the sector, we introduced deep teals, rich purples, and a palette that stands out while reinforcing Omny’s focus on action and impact. The visual system is dynamic, designed to reinforce the sense of energy and expertise and to flex across digital and physical touchpoints.
Beyond design, the brand voice reflects Omny’s role as a trusted, approachable partner. The messaging is clear, direct, and free from jargon, making even the most complex workforce issues feel manageable.
A website that gets straight to the point
A brand is only as strong as the experience it delivers, and the Omny website needed to reflect the clarity and confidence of the new identity.
The Omny website is modular, supportive of the brand’s continued growth, and playful. It was built to cut through the noise and give businesses exactly what they need, when they need it.
The structure and content were designed around how businesses actually engage with workplace support, removing unnecessary complexity and making it easy for clients to find the right expertise. Whether they need HR guidance, legal support, health & safety solutions, or benefits advice, the site ensures a seamless journey from challenge to solution.
More than a new name. A whole new momentum.
The launch of Omny was more than a name change. It was the foundation for a strong, connected, and revolutionary business. Internally, teams could now see themselves as part of something bigger, aligned under a shared vision while maintaining their specialist expertise.
Externally, the response was immediate. Clients now see Omny as a brand that reflects their own ambitions: progressive, people-focused, and built for the modern workplace.
