James Packer

Founder Director

Leading our international design team, for over 20 years James has worked in some of Europe’s most prestigious design consultancies, helping create bold design systems and identities for global brands, including Tata Steel, Vodafone and Serco.

Passionate about design, James honed his craft at the Arts University Bournemouth, and has worked tirelessly to build Industry’s reputation as that rare hybrid of consultancy and creative powerhouse.

Living between Dubai and London, he’s particularly proud of our achievements building professional and financial services brands in the Middle East.

Alongside his passion for bringing brands to life through brand experience design across digital and physical service design, he’s obsessed with F1 racing and the intricacies of engineering.

Insights from James

Five trends that will make bank brands more loveable

As the trend towards digitisation changes up a gear, we can expect to witness more radical changes in the market. A new breed of banks, unencumbered by legacy systems, are reshaping the banking experience.

Robert Samuel Hanson

Berlin-based designer and illustrator Robert Samuel Hanson’s creations are sharp, crisp and clever, which is why he counts M&C Saatchi, The New York Times and the Museum of Modern Art as clients. We found out how he forged a career from his love of drawing.

Too much information? Or just enough

It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring success of a well-designed system, this milestone It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring […]