Tees
A wider perspective
We helped Tees modernise their brand to reflect the clarity, confidence and holistic thinking behind their legal and financial advice.
Tees is a multidisciplinary law firm with deep roots in the East of England, offering joined-up legal and financial advice for individuals, families and businesses. Known for their long-standing relationships and practical approach, Tees needed a brand that would support their clear strategic focus on entrepreneurs and family owned businesses.
What we delivered:
– Brand positioning
– Tone of voice
– Visual identity
– Brand guidelines
– Brand film
– Advertising and marketing collateral
– Website design
A brand proposition built around the unique combination of financial and legal advice
At the heart of the new brand is a simple promise: ‘Giving you the full picture’. It captures what makes Tees different – their ability to combine legal and financial advice to help clients maximise opportunity and manage risk.
Tees’ long term client relationships are a result of its culture – Tees is trusted across generations, with a team that’s both commercially astute and genuinely invested in their clients’ success. We captured the culture in three core values:
Interested – We take a genuine interest in our clients and the business they run. It’s what makes the difference when it comes to delivering considered insight and advice.
Responsive – We recognise that legal hold-ups can cost our clients time and money. So, we take ownership of client’s problems and act swiftly to help them find a resolution.
Clear – We encourage an open dialogue with both our clients and colleagues. We are transparent and don’t believe in sugar-coating.
Design that connects with the target market
We evolved the visual identity, introducing a distinctive graphic language centred around the Tees Circle – a bold, flexible device that represents the 360 degree view uniquely offered by Tees.
The yellow accent colour is complemented by a new sophisticated colour palette selected to appeal to both Tees commercial and wealth management clients. Imagery further reinforces the proposition, conveying both partnerships and a sense of perspective.
Refined typography and layout principles give the brand a more premium feel, while staying accessible.
A brand with ambition and purpose
As one of the leaders in their market on ESG, we worked with Tees on introducing a new reporting structure that emphasises its positive impact on people, place and planet.
Advertising that makes the proposition come alive
‘Giving you the full picture’ is a bold and compelling proposition. But to help Tees grow it needed to engage a wider audience with a campaign that would cut through and resonate with the audience. The new brand advertising brings to life the meaning of ‘Giving you the full picture’ with a smile in the mind.
A brand that works online and offline
The new website brings the refreshed brand to life in the digital space, extending its distinctive look and feel across key touchpoints. Designed to support a clear and intuitive user journey, it works alongside print and campaign materials to present a joined-up, recognisable experience.
This is Tees with the full picture in focus: a trusted partner for life’s everyday and defining moments, now with a brand that reflects that same clarity and connection.
