Legal Brand Survey 2024
When it comes to professional services, a firm’s brand reputation serves not just to attract clients, but also to act as a magnet for talent. Uniquely, the Industry benchmark survey provides insights into both the client brand and the employer brand reputation of firms. The survey explores the perspective of those working in private practice, graduates who are seeking a job in law as well as legal counsel in corporates who are responsible for engaging law firms.
The survey reveals that brand reputation is crucial, and law firms are taking brand seriously. While each firm must find its own distinctive way to build and project its brand, the findings offer valuable insights into what is important to clients and future talent.
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