We are Industry.
A brand and business consultancy dedicated to helping organisations unlock long-term competitive advantage.
At our core is a simple philosophy: a powerful, aligned brand can drive transformation. From repositioning businesses to expanding into new markets or rationalising portfolios, we bring expertise, clarity, and creativity to every challenge.
This unique approach is rooted in six principles:
Observation
We see through your customers’ eyes, uncovering insights that solve real problems.
Rigour
Good ideas don’t need embellishment. We deliver strategies built to perform in the real world.
Creativity
We design with purpose, drawing inspiration from art, science, and culture to craft imaginative and impactful brands.
Clarity
Our thinking cuts through complexity, distilling bold ideas into simple, actionable solutions.
Partnership
For over a decade, we’ve stood alongside our clients at pivotal moments, turning challenges into opportunities.
Sustainability
We create brands that transcend trends, delivering long-term value and building enduring impact.
Our impact
In an ever-changing, increasingly complex and precarious world, we take our responsibility to people, planet and place seriously.
We are on a mission to become recognised as a B Corp, a distinction earned through a rigorous evaluation that signifies our dedication to meeting the highest standards of social and environmental performance, public transparency, and legal accountability.
We are a signatory of the Good Business Charter
We are dedicated to the ongoing improvement of our business, delivering exceptional value to our customers, and adhering to the Good Business Charter for employee rights, fair pay, environmental sustainability, and customer commitment.
We are an accredited Living Wage Employer
We are taking a stand to ensure that not only our employees, but also our third-party contracted and subcontracted staff and providers, receive a wage that enables them to live comfortably. We’re working alongside the Living Wage Foundation to promote the real Living Wage.
Design for good
Each year, we allocate design and consulting resources to pro bono work to make meaningful contributions to good causes, such as Business in the Community and Lepra.
We are always interested to hear from arts organisations, charities and not for profit humanitarian organisations that require support with their brand.
Global recognition
Let’s talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help build brand advantage.