Magazine | Industry

Welcome to Industry Magazine, an online publication dedicated to new thinking on the subject of brand.

Each month we feature thought provoking articles from guest writers, including journalists, academics, business leaders and top creative talents from design and allied disciplines.

Future Series

The Ghost Writer in the Machine. The Future of brand storytelling

Bringing clarity to complexity: The power of brand in navigating uncertain times

Eleanor Winton, Founder, Foresightfully

From sustainability to impact

Guest Author

Surj Deuer (Senior ESG Manager) and Rob Neal (Head of Communications), Mills & Reeve

A leaf surrounded by the infinity symbol

Rethinking employer brands: Gen Z & the Future of Work

Guest Author

Rares Man

Soft power and brands

Guest Author

Nicholas Ind

Form Follows Future

Guest Author

Phil Garnham

Executive Creative Director at Monotype

50 years back, 50 years on

What gives brands staying power and which of today’s brands will endure and why?

Guest Author

Jim Northover

Articles

Five trends that will make bank brands more loveable

As the trend towards digitisation changes up a gear, we can expect to witness more radical changes in the market. A new breed of banks, unencumbered by legacy systems, are reshaping the banking experience.

Preserving the essence of a sacred script

Arabic calligrapher and font designer Mourad Boutros explores the rise in global awareness of Arab cultures and the design challenges facing brands.

Learning to love brutal

In the 1950s when Ian Fleming was searching for a name for his most famous villain, he hit upon the architect Ernő Goldfinger, a pioneer of Brutalist modernism, living and working in London…

Too much information? Or just enough

It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring success of a well-designed system, this milestone It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring […]

From catwalk to mouse click

Marks & Spencer recently broke its age-old pattern of showcasing a collection to the world and then making it available to buy some six months later. Now M&S customers can find the latest catwalk fashions available online the very next day, with the click of a mouse.

The accountancy brandscape is shifting

When one company rebrands, others tend to follow, like a domino effect. We have recently seen the mid-tier networks following the lead of EY, Deloitte, PWC and Grant Thornton, with Nexia International, RSM and Kreston all rebranding in the last 12 months. So, what’s the impetus for change and what strategies are these networks deploying?

Why branding builds advantage in B2B

Brand is often viewed as the domain of consumer facing (B2C) businesses. Consumer brands need to persuade customers, who have a plethora of choice and are bombarded by communications, to buy their product rather than another.