Articles

The perils of groupthink

So how do we find out what our customers need? Ask them, right?

Motherhood and apple pie

A crisis in consumer confidence has provoked a reappraisal of corporate values. But many companies are still talking platitudes, says Sholto Lindsay-Smith.

Robert Samuel Hanson

Berlin-based designer and illustrator Robert Samuel Hanson’s creations are sharp, crisp and clever, which is why he counts M&C Saatchi, The New York Times and the Museum of Modern Art as clients. We found out how he forged a career from his love of drawing.

Too much information? Or just enough

It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring success of a well-designed system, this milestone It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring […]

Will brand survive the future?

The next ten years will see more disruptive technological innovation than in the whole of the 20th century. If the future is about short-term access to stuff rather than open-ended possession, where does it leave the concept of ‘the brand’?

Five trends that will make bank brands more loveable

As the trend towards digitisation changes up a gear, we can expect to witness more radical changes in the market. A new breed of banks, unencumbered by legacy systems, are reshaping the banking experience.

Preserving the essence of a sacred script

Arabic calligrapher and font designer Mourad Boutros explores the rise in global awareness of Arab cultures and the design challenges facing brands.

Learning to love brutal

In the 1950s when Ian Fleming was searching for a name for his most famous villain, he hit upon the architect Ernő Goldfinger, a pioneer of Brutalist modernism, living and working in London…

From catwalk to mouse click

Marks & Spencer recently broke its age-old pattern of showcasing a collection to the world and then making it available to buy some six months later. Now M&S customers can find the latest catwalk fashions available online the very next day, with the click of a mouse.