Articles

Will brand survive the future?

The next ten years will see more disruptive technological innovation than in the whole of the 20th century. If the future is about short-term access to stuff rather than open-ended possession, where does it leave the concept of ‘the brand’?

Too much information? Or just enough

It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring success of a well-designed system, this milestone It is now 50 years since the sign system we see every day on our roads was introduced. While designers reflect on the enduring […]

Five trends that will make bank brands more loveable

As the trend towards digitisation changes up a gear, we can expect to witness more radical changes in the market. A new breed of banks, unencumbered by legacy systems, are reshaping the banking experience.

Preserving the essence of a sacred script

Arabic calligrapher and font designer Mourad Boutros explores the rise in global awareness of Arab cultures and the design challenges facing brands.

Learning to love brutal

In the 1950s when Ian Fleming was searching for a name for his most famous villain, he hit upon the architect Ernő Goldfinger, a pioneer of Brutalist modernism, living and working in London…

From catwalk to mouse click

Marks & Spencer recently broke its age-old pattern of showcasing a collection to the world and then making it available to buy some six months later. Now M&S customers can find the latest catwalk fashions available online the very next day, with the click of a mouse.

The accountancy brandscape is shifting

When one company rebrands, others tend to follow, like a domino effect. We have recently seen the mid-tier networks following the lead of EY, Deloitte, PWC and Grant Thornton, with Nexia International, RSM and Kreston all rebranding in the last 12 months. So, what’s the impetus for change and what strategies are these networks deploying?

Why branding builds advantage in B2B

Brand is often viewed as the domain of consumer facing (B2C) businesses. Consumer brands need to persuade customers, who have a plethora of choice and are bombarded by communications, to buy their product rather than another.

The art of placemaking

How weaving together the ambitions of a multitude of stakeholders into a coherent
narrative helps everyone to win