Articles
The accountancy brandscape is shifting
When one company rebrands, others tend to follow, like a domino effect. We have recently seen the mid-tier networks following the lead of EY, Deloitte, PWC and Grant Thornton, with Nexia International, RSM and Kreston all rebranding in the last 12 months. So, what’s the impetus for change and what strategies are these networks deploying?
