Industry was briefed by the Commercial Bank of Dubai to develop a market leading digital brand experience that would appeal to a younger UAE demographic. It devised a plug-and-play digital applications toolset that was designed to be seamlessly deployed across the Bank’s branch network.
Middle East fund QADIC approached Industry before its global launch, seeking a website to act as an international shop window. The site provides a simple overview of the firm for anyone interested in working with QADIC on investment opportunities.
Ryan Wheaton, Industry’s Digital Director, said: “Our work with CBD was about more than purely applying the brand to digital. It was about defining a digital customer experience that would resonate with the Bank’s target audiences. The solutions we devised help customers to learn about banking, seek guidance and access easy-to-use digital banking services.
“We’re delighted to be recognised for both of these creative projects as we grow our reputation in the MENA region.”
For press information please contact Sarah Lawrence: sarah@lawrencepr.co.uk / 07984 422 461.
Best Brand Experience
Highly Commended for work with Commercial Bank of Dubai
Best Brand Development to Reflect Changed Mission/Values/Repositioning
Bronze award for work with Commercial Bank of Dubai
Best rebrand of a digital property
Bronze award for work with Commercial Bank of Dubai
Highly Commended for work with QADIC
Best visual identity from the financial services sector
Bronze award for work with Commercial Bank of Dubai