Hosted by global brand commentators, Transform Magazine, the Transform Awards MENA recognise the best in corporate, product and global branding across the region, with categories that focus on strategy, execution, content and evaluation.
The essence of CBD Now, the first digital bank to market in the UAE, is summed up in the strapline ‘Love the Moment’, emphasising the empowerment of instant financial decision making and signalling a shake-up to the entire personal banking sector.
Sholto Lindsay-Smith, Chief Executive of Industry said: “CBD NOW pushes the boundaries of conventional banking in the Middle East, and we needed to develop a brand that was as distinctive and pioneering as the service they are delivering. Our success at this year’s Transform Awards MENA is proof that we have achieved this, and we are delighted to have been so widely recognised.”
Best visual identity in the financial services sector
Best rebrand of a digital property
Best creative strategy
Best development of a new brand within an existing brand portfolio
Best brand architecture solution
See the CBD NOW case study for more information on Industry’s work.
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Industry is a global brand consultancy headquartered in London with regional offices in the Middle East and Australia and partner offices in New York and Singapore. It has deep expertise in running global brand transformation programmes for financial and professional services, property, government and industrial clients.