Five-time success for Industry and CBD NOW at Transform Awards MENA

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Global brand consultancy Industry has been recognised in five separate categories, including two silver awards, for its work with digital challenger bank, CBD NOW at the prestigious Transform Awards MENA.

Hosted by global brand commentators, Transform Magazine, the Transform Awards MENA recognise the best in corporate, product and global branding across the region, with categories that focus on strategy, execution, content and evaluation.

The essence of CBD Now, the first digital bank to market in the UAE, is summed up in the strapline ‘Love the Moment’, emphasising the empowerment of instant financial decision making and signalling a shake-up to the entire personal banking sector.

Sholto Lindsay-Smith, Chief Executive of Industry said: “CBD NOW pushes the boundaries of conventional banking in the Middle East, and we needed to develop a brand that was as distinctive and pioneering as the service they are delivering. Our success at this year’s Transform Awards MENA is proof that we have achieved this, and we are delighted to have been so widely recognised.”

Transform MENA Awards 2017

Best visual identity in the financial services sector
Silver Award

Best rebrand of a digital property
Silver Award

Best creative strategy  
Bronze Award

Best development of a new brand within an existing brand portfolio
Bronze Award

Best brand architecture solution
Highly commended

See the CBD NOW case study for more information on Industry’s work.

For press information please contact:

Sholto Lindsay-Smith


About Industry

Industry is a global brand consultancy headquartered in London with regional offices in the Middle East and Australia and partner offices in New York and Singapore. It has deep expertise in running global brand transformation programmes for financial and professional services, property, government and industrial clients.