Five shortlistings for Industry’s work with CBD NOW at Transform MENA Awards 2017

Global brand consultancy, Industry, has been shortlisted in five separate categories at this year’s Transform MENA awards, for its work with the UAE’s first digital challenger bank, CBD NOW.

The essence of the CBD NOW brand, developed by Industry, is summed up in the strapline ‘Love the Moment’, emphasising the empowerment of instant financial decision making and marking a shake up to the entire personal banking sector.


Hosted by global brand commentators, Transform Magazine, the Transform Awards recognise best practice in corporate, product and global brand development work, with categories that focus on strategy, execution, content and evaluation.

The shortlistings include:

• Best brand architecture solution
• Best creative strategy
• Best development of a new brand within an existing brand portfolio
• Best rebrand of a digital property
• Best visual identity in the financial services sector

See the CBD NOW case study for more information on Industry’s work.

Winners of the Transform MENA Awards 2017 will be announced at an exclusive awards ceremony and gala dinner in Dubai on 17 May, 2017.