Making the case for responsible business

Business in the Community is one of The Prince’s Charities, a group of not-for-profit organisations of which The Prince of Wales is President. Its membership includes the leaders of many of the FTSE 250 companies who are committed to building resilient communities, diverse workplaces and a more sustainable future.

As the organisation grew from its foundation in 1982, it initiated a range of high profile campaigns and initiatives and diversified its work beyond community outreach programmes.

Working with Business in the Community, the Industry team developed a new proposition that helped to define the breadth of its work: Business in the Community stands for responsible business.

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"The new suite of materials and the brand development work so powerfully and we’ve had great feedback from members and staff alike. …and I think everyone now saw how desirable the brand has now become."


Stephen Howard, Chief Executive

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