Conversion

Refreshing a technology brand for the next phase of growth

Conversion, formerly Conversion Factory, is a young but leading Conversion Optimisation agency, with an impressive list of clients that includes some of the world's biggest international companies. It's data driven approach reflects the latest thinking in the online economy. Through optimising websites, Conversion helps clients build market share and has been responsible for over $1 billion of additional revenue.

The senior team at Conversion approached industry for help to position the business for the next phase of growth. As well as a new logo to support the simplification of its name, Conversion wanted a new identity to reflect the bold nature and scientific basis of its expertise.

For form a solid basis for the new branding and messaging, Industry conducted interviews amongst Conversion's clients and staff, to fully understand the agency's services and the benefits they deliver.

Working in partnership with the internal team at Conversion, we designed a new logo to reflect the tangible growth that the agency delivers to its clients, alongside a new look and messaging to underline Conversion's position at the forefront of the digital economy, explaining its offering and benefits in a clear and accessible way.