Creating a dominant brand position for a market leader

SearchFlow, part of dmgi::land&property group, is the market leading conveyancing search provider. It delivers reports, surveys and identity checks to solicitors and conveyancers across the UK that enable property transactions to complete. The rebrand was undertaken to consolidate SearchFlow's market-leading position and signal the introduction of a range of new technological features and service enhancements.

Through extensive focus groups, surveys and competitor analysis, Industry identified the top priorities of SearchFlow’s customers: speed, accuracy, simplicity and personalised service.

The all-seeing owl, with its ability to skilfully scan the landscape using its acute binocular vision, was the perfect icon to illustrate SearchFlow’s accurate and comprehensive property search and survey products.

The new website, also designed by Industry, includes a new search ordering platform which is both more intuitive and user-friendly, reducing the time conveyancers spend processing searches. Industry has also developed an integrated advertising campaign to build an unassailable brand position for SearchFlow.

SearchFlow Standard advert

SearchFlow Standard Illustration1

SearchFlow Standard Ipad

SearchFlow Standard Illustration4

SearchFlow Standard TShirt

SearchFlow Standard UsbKey

SearchFlow Standard BusinessCard

SearchFlow Standard Umbrella 2

SearchFlow Standard Illustration3


Industry always deliver outstanding concepts and are experts at understanding how to develop a brand advantage and deliver a compelling proposition to market. We are delighted with our new icon and have been really encouraged by the positive response to the brand.

Maud Rousseau – Searchflow Group Marketing and Communications Director

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