Welcome to Industry Magazine, an online publication dedicated to new thinking on the subject of brand.
Each month we feature thought provoking articles from guest writers, including journalists, academics, business leaders and top creative talents from design and allied disciplines.
Articles
Navigating the energy transition: Branding in an age of accountability
The energy transition is one of the great industrial rewirings of our time. It’s not just a technological shift. It’s a societal one. From electrification to renewables, from scope 1 and 2 emissions to ESG reporting, we’re seeing deep structural change play out across supply chains, boardrooms, and public policy.
Promotions are costing your brand more than you think
In fragmented and fiercely competitive banking markets like the UAE, the pull towards promotional tactics is strong. Fee waivers, cashback offers, and bundled incentives can generate short-term spikes in customer acquisition – but they rarely deliver sustainable growth.
Can AI ever be a creative?
The spectre of artificial intelligence looms large over many professions, and designers are no exception. Will AI ultimately render human creatives obsolete? It’s a valid concern, especially given the design industry’s history of technological upheavals—from the printing press to desktop publishing, and from the rise of the internet to digital photo libraries. Each innovation has […]
Brands beware: ethical minefields ahead
The concept of the triple bottom line emerged to steer corporate attention towards not just profit, but also social and environmental concerns. Corporate Social Responsibility (CSR) and more recently Environment, Social, Governance (ESG) policies have been created to point investors towards brands that commit to taking these issues seriously.
